Ulterra
Secret
Helped bring Ulterra’s vision for a new website to life through art direction, visual design and interactive experiences. I developed the visual approach for a clean, modern digital experience, including dynamic hero imagery, 3D product visuals, interactive calculators and the DesignLab tool for custom drill bit specifications.
Services:
3D Art Direction
Branding
Brand Strategy
Interactive Design
UI Design
Visual Design
Web Design
The new Ulterra website earned a Platinum MarCom Creative Award for digital design and helped increase qualified leads through the DesignLab tool, giving prospective customers a more engaging way to explore Ulterra’s customization capabilities. The site’s design also became the standard for sister brands following their acquisition by their parent company.
