Frisco ISD - Frisco FLEX
Secret
Designing Flexibility Into Education
Developed the visual identity and creative campaign for Frisco ISD’s Frisco Flex program, designed to give students more flexibility through online and hybrid learning options. I helped to translate the program’s positioning and audience insights into a cohesive visual system, developing the brand identity and campaign across print and digital touchpoints.
Services:
Art Direction
Branding
Brand Strategy
Digital Ads
Email Newsletter
Paid Media
Social Content
Video
Now in its first year, the multi-channel strategy has generated more than 32 million impressions and over 5,000 clicks so far – raising awareness and driving new enrollments for Frisco Flex for its inaugural 2026-2027 class.
